How to leverage your online presence to get more online orders?

In our previous article, we gave 5 ways to market your F&B business on social media. Today we will discover how to leverage your successful online marketing efforts to get more orders through your online presence. 


Adding ordering links to your website


Already have a well-designed website online? Use that to your advantage and include online ordering links to your website. This not only helps you get online orders, but helps consumers understand your menu through item descriptions and attractive food images, bringing more customers to your F&B business. 


When people know your menu, they are more likely to pick your restaurant over those they are not familiar with.


Setting up Your Google MyBusiness account 


Setting up your Google MyBusiness will help your potential customers get information about your business with ease. By searching for your restaurant on google, a “card” with all your business information will appear on the right of the screen, with links to your business website, location, ways to contact your restaurant and other important business information of your restaurant such as operating time. 


You can even set up your online ordering link to be displayed on your Google MyBusiness card, to provide a direct link for your potential customers to browse your menu and order from you.


Online Ordering links in your social media accounts


Out of our population, 79% are active social media users, meaning most people will discover your F&B business through social media such as Instagram, the most popular social media platform.


With the recent update, Instagram has included a new feature for F&B business accounts to link their online ordering menu through an “Order Now” button. By setting this up, you make it easier for your potential customers to find more information on your menu offering and place orders from your restaurant online.


Final thoughts


In order to leverage your online presence and generate more revenue for your F&B business, you will first need a user friendly online ordering system that allows you to not only receive orders but also configure delivery and self pickup settings. 


If you are interested in finding out more about online ordering systems, drop us your contact below, and we will be in touch with you to arrange a free demo session to help you get the best online ordering system for your business.

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