How to design an F&B menu that sells more?

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Strong marketing is one part of the story to a successful F&B business. After getting people to know your F&B outlet, the next steps are to get them to order more and then, keep them coming back.

In this article, we will be giving some pointers on how to get your customers to order more when they come to your restaurant.

Use Pictures and Icons

Pictures and icons are effective at drawing people’s attention to items on your menu. On top of that, they help improve the aesthetics of your menu and helps your customers understand your menu items better. Helping your customers to understand and familiarize with your menu encourages them to order new dishes or add ons to try out.

When people get familiar with your menu, they tend to come back to your F&B outlet again. Customers usually go back to F&B outlets that are familiar with.

Make Price a Small Issue

Your menu should always aim to get your customers to focus on what you have to offer instead of how much each item costs. Promoting cheaper deals and items may work, but not for every F&B business.

One way to divert your customer’s attention away from price would be to reduce the font size of the prices, keeping it smaller than dish names. Taking away the dollar sign is also a good way to divert your customers’ attention away from pricing to what you have to offer.

Ultimately, you want your customers to order based on what looks good instead of what is the cheapest on your menu.

Promote Your Best Selling Items

Best selling dishes are usually your best dishes. Which is what keeps your customers coming back for more. Some F&B owners feel that they should turn their promotion focus to the dishes that are not doing so well to increase sales, but you should do the exact opposite.

Keep promoting your best selling dishes to attract more returning customers, and eventually, they will try your other dishes too.

Item Placement

Position your best sellers in an equilateral triangle with the tip pointing downwards. How does the golden triangle work? Research shows that when we browse a menu, our eyes typically move to the middle first before travelling to the top right corner and then, finally, to the top left. This has been dubbed the ‘Golden Triangle’ by menu engineers.

Use colour highlights to further emphasise on these best selling dishes to capture the attention of your customers.

Use Specific Terms

Refrain from using general terms like breakfast, lunch and dinner when categorizing your dishes. Instead, group your menu items into specific categories like “Pastas”, “Steak”, “Salad”, etc. This way, you help your customers understand your menu at a glance, which is especially important if you want to keep your customers focused on what you have to offer instead of prices.

If customers are confused by your menu, they will turn to something they will never be confused about to help their ordering decision. Your pricing.

Use Digital Ordering Solutions

Digital Ordering Solutions are things like a QR code ordering system or a self ordering kiosk. Digital ordering solutions feature digital menus which removes the space constraints of a traditional physical menu, allowing you to attach appetizing images of your menu items which helps your customers understand your menu and encourages them to order dishes which are not their usual choice.

On top of that, digital ordering solutions allow you to preset add on suggestions which pop up when your customers place an order. This way, you grab every opportunity to upsell in a subtle way, which encourages customers to react positively and order more.

Getting a Digital Ordering System

If you are interested in digital ordering solutions like self ordering kiosks and QR ordering systems, drop us your contact details below and we will be happy to arrange a free demo with you.

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.