Singapore currently has a total population of 5.83 million. Of that population, 4.6 million or 79% are active social media users. What does this statistic tell you? It means that if your business is not active on social media, you are missing out on the opportunity to get your F&B business in front of most Singaporeans.

With social media marketing, it is important to keep in mind that success does not occur overnight. It requires consistency and dedication. With that, your following and reach will be expanded.

In this article, we will share 5 tips how to marketing your F&B business on social media.

Graphics design and appetizing images

On social media, images are key. Ever been scrolling through your feed and stopped to take a second look at a picture which caught your eye? Posting appetizing images is one way to grab the attention of consumers. Another way would be using graphic designs to add appeal to your food images. 

Furthermore, having a consistent graphic design will help build your F&B business brand image.

Post content that help the community

Who doesn’t like reading helpful content? Especially if it benefits them in their daily lives. Topics you post about could be in your area of expertise. 

For example, if your F&B business specializes in settling beef steak, you could come up with a post to educate consumers about the doneness of steak.

This helps your build your F&B business brand awareness and create a positive connection between consumers and your brand.

Engage with people that comment on your posts

You might be wondering:”does this even work?” or “I can’t possibly reply to all the comments.” 

Well, the fact is, it does work and yes you won’t be able to reply to all comments if there are too many. But you should still make an effort to reply to as many as you can.

Why does it work? Replying to commenters on social media makes them feel that your F&B business is connected to them, and not ignored. This will attract more comments and more comments will attract more attention, which will boost your brand awareness.

In the case of negative comments, respond to them tactfully and positively. This gives you the opportunity to show others that your F&B business genuinely cares. Turning negativity into positive brand awareness.

Do Polls

Another way to engage with your followers on social media is by doing polls. Post questions like what their favourite dishes are, what dishes they would like to see on your menu, etc. 

This will help you come up with new dishes as well.

Work with influencers

Increase your F&B business reach by working with social media influencers. It might not always work, but to achieve the best results, choose which influencers to work with by researching on their followers and content. 

A general rule of thumb is to work with those whose content are positive, related to your own target audience, and have a following which is your target audience.

Happy Marketing!

Before you go, if you are interested in getting an online ordering solution, which is a perfect match for social media marketing, drop us a request below to know more about iMakan Online Ordering Solution today!