Use the most powerful, and overlooked digital business-enabling tool everyone has

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Everyone has a powerful yet often overlooked digital tool, smartphones, credited for the rapid digitalization across the world. With its ever-expanding range of features and capabilities, the smartphone will eventually replace the need for a laptop or computer. With recent events, online transactions and activity have significantly increased.

However, many retail/F&B businesses are slow on the uptake of digitalization. Often, business owners take a “wait and see” approach when digital tools are made available to them, and losing out on potential revenue their competitors are making. Another key factor for the slow digitalization of small businesses would be the misconception that digitalization requires huge investments on hardware like immobile servers and IT infrastructure, which is not true. Here are some ways to digitalize your retail/F&B business without heavy hardware and infrastructure investment.

Reach out to your customers digitally

A big part of running an F&B or retail business is about customer acquisition. Traditional methods such as print advertising and flyers are certainly an effective outreach channel but come at a high cost. Small businesses may not be able to upkeep such outreach methods consistently enough to reap the benefits.

Digital marketing is a much cheaper and effective outreach method. Effective simply because most consumers are constantly on their smartphones, scrolling through social media or browsing websites of interest.

Therefore digital marketing is a means for you to get your brand and products in front of consumers, where they are spending a bulk of their time. For digital marketing tips, click here!

Set up your own website

A business website should be one of your priorities if you have not set one up yet. Research from Blue Corona shows that 90% of consumers will check a company’s website before emailing or calling them. While it may seem like an uphill task to set up your own website, many platforms like duda.co provide a modern, stylish and customisable template for you to build your website. Spend some time on these website development platforms and choose one which you are most comfortable building your website with.

Your website plays a big role in attracting customers. Design wisely.

Turn to Digital Ordering

With the recent occurrence of the pandemic, most consumers are turning to order food and products online. This consumer trend will be here to stay. Hence, it is important to meet your customers where they are buying.

Digital ordering solutions like iMakan, will help F&B businesses go online, tapping into a lucrative online market.

Meanwhile, retail business owners can use tools like Shopify to build their own e-commerce sites to let consumers buy from you online.

Manage your business from anywhere

You may always have to be at a hundred places at once. However, this can be a source of concern for small business owners. A great solution for this is to get a POS solution, like MEGAPOS, with cloud-based backend, allowing you to see insights and manage your business at your fingertips from anywhere.

Lumpsum or subscription payment

Gone are the days of pouring a huge amount of cash to invest in IT Infrastructure and hardware for digitalization. Cloud-based solutions these days usually allow subscription-based payments, making it easier for you to kick off your digital journey.

To conclude, we are all going digital some way or another in our lives. Therefore, business owners like you, have to evolve to keep up with the times.

To find out more about iMakan digital ordering solution, contact us at (+65) 6271 5788 for more information, or leave us your contact details below and we will be in touch with you.

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.