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Should Dim Sum Restaurants use Self Ordering Kiosks?

In the  previous article, we covered how useful QR ordering is for dim sum restaurants. In this article, we discuss how a self-ordering kiosk could be the secret weapon for your dim sum restaurant. As we all know, self-ordering kiosks are popular for takeaway kiosks, quick service food and fast food chains as they have an order, pay and collect ordering flow and self-ordering kiosks are great for that.

 

So how exactly can you use self-ordering kiosks for your dim sum restaurant?

 

Your takeaway section

 

Dim sum is a dish loved by Singaporeans and is a really versatile type of food. Suitable as finger food, breakfast, supper and definitely great to share at the table with loved ones. Dim sum takeaway section becomes more popular as customers love to take away some dim sum goodies after dining in, or have come to specifically buy some dim sum home.

 

Allocate more staffs to your dine-in section

 

As a dim sum restaurant, your dine-in section is the main source of your income and more resources should be channelled there. However, there are times when your takeaway section gets so busy that some of your staff have to be fully committed to man ordering stations at your takeaway counter or are required to manage dine-in and takeaway customers simultaneously, negatively impacting the productivity of your dine-in operations.

 

This is where self-ordering kiosks come in. You can station self-ordering kiosks at your takeaway counters to digitalize the ordering process and shift the focus of your service crews back to your dine-in section, while still getting orders from takeaway customers through self-ordering kiosks.

 

Educate customers on your menu and boost order size

 

Customers who have come to order takeaway may not be your regulars and do not know what you have to offer. Self-ordering kiosks have a digital menu where appetizing images and descriptions can be attached to each dish so your customers can understand your full dim sum menu offering to make informed decisions when ordering. 

 

A self-ordering kiosk not only takes orders, it also boosts sales. You may preset popular add on choices for your dim sum and have them pop up when customers place their orders. By automating upselling, your customers may order the dish they never knew they wanted.

 

Display menu image for all dishes


The ability to display attractive menu images determines whether the customer will want to try your dish or not as the images bring visual temptation and convey the specific mood that influences the emotion. Thus, it is important for most people to see menu photos to assist them to make a choice. 

 

A great example would be Macdonalds. When you crave for fast food, MacDonalds is more often than not, the first that comes to mind not only because of their strong industry presence but because you have a clear understanding of what they offer, appealing to human nature of the tendency to go back to what is familiar.

 

Promote new or popular dishes


Relying on service crews to promote your new or popular dishes is not as efficient as system automated promoting. There are times whereby your service crew may be too busy with other tasks to promote add on dishes. Your initiative of launching a new dish may not go far. 

 

Luckily, digitalised self-ordering kiosks give you an alternative option. By pre-setting your self-ordering kiosk to display your dim sum items on promotion as add on suggestions or pop-ups, you need not worry about customers missing out on the latest promotion information. Helping you to safeguard your revenue without overloading your service crew.

 

Quick, hygienic and secure billing

 

Self-ordering kiosks are mostly integrated with cashless payment solutions to make the billing process fuss-free, more hygienic and secure. A fast, easy and accurate checkout enhances your customers self-ordering experience which helps minimise rate of abandon carts. Furthermore, you will not need to worry about missing cash or payment discrepancy as all payment settlements are digitalized, eliminating human error, increasing efficiency and speed to achieve cost savings. 

 

Pre-ordering in the queue

 

Self-ordering kiosks are also applicable to your in queue ordering. Stationing some self-ordering kiosks along your queue helps you to get your customers orders before they are seated, saving on table ordering time and boosting your turnover rates, which is key to increasing revenue. Every 5 minute saved on table occupancy through pre-ordering in the queue, goes a long way. 

 

Self-ordering kiosks can also help you to keep your customers engaged in the queue as they browse your menu. By keeping customers engaged while they are queueing, you reduce the chances of losing customers in the queue.

 

Government grants on self-ordering kiosks

 

To push for digitalization of the F&B industry, and help F&B merchants cope with post covid new normal, our government has increased subsidies from up to 70% to up to 80% on self-ordering kiosks for pre-approved vendors such as iMakan to help defray the cost of digitalizing your business.

 

If you are looking to explore using self-ordering kiosks for your dim sum restaurant, do drop us your contact details below and we will be in touch to arrange a free demo session!

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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