How to boost your F&B restaurant sales with online ordering

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The online food ordering marketing is booming, mostly due to the recent circuit breaker, where dining out and even going out was restricted. As consumers enjoy the convenience of simply ordering food online and having it delivered to their doorstep, or self collect their orders at a specific time, skipping the queue, the habit of online food ordering has gradually developed and will be here to stay.

As such, it is vital to develop an online food ordering strategy for your F&B business with an easy to use and reliable online ordering system, to generate more revenue.

Skip Food Delivery Platforms

Well, don't completely skip food delivery platforms, in fact, if your F&B business is new, food delivery platforms like Grab, Food Panda, Deliveroo, etc., are good ways to boost your brand awareness as users will be able to see what your F&B outlet has to offer.

However, if your F&B business’s brand awareness has been established through social media or word of mouth, you should cut back reliance on these platforms, as they do take a relatively high commission off each order. On top of that, you are directly competing with other F&B businesses featured on these food delivery platforms.

Alternatively, you could use an online ordering system which only features your menu. These online ordering systems feature your digital menu, which can be embedded in QR codes, on your websites or even on your social media links, allowing your customers to focus on ordering and studying your menu instead of getting distracted by other suggested brands.

Integrate Your Online Orders

By integrating online ordering with your POS system, you can boost your profitability in the long run.

How so? With the online ordering and POS system integrated, you streamline your ordering process, reducing hardware investments (an additional device for receiving and managing online orders), and also helps you to manage your orders better (no need to go back and forth between POS system for in-store orders and order management device for online food orders).

Apart from having a streamlined and easy to manage ordering process, the integration also helps you collect more data by combining POS order details and online food order details. This helps you achieve better food ordering planning and improve future marketing & business strategies.

Promote Your Online Food Ordering

Getting the online food ordering system is not enough. You need to let your customers know about it. Here are some ways you could promote:

Give customers a flyer with a QR code that links to your online food ordering menu for them to take home
Use social media
Link your online food ordering menu to your beautiful website
Link your online food ordering menu to your Google MyBusiness card
Use email marketing to send online ordering promotions to your members

Finally, give your customers a reason to order online. Run an online ordering promotion where customers can enjoy benefits like discounted delivery pricings for their first online order with you.

Ensure Speedy Delivery

Once bitten twice shy. Customers who tried online food ordering but had to wait ages before their food arrives will never come back to that F&B business. Make sure your delivery is as quick as possible to keep customers coming back. You may stack orders to achieve optimal delivery efficiency, but it must not come at the cost of lousy delivery quality and slow delivery times.

Getting an Online Food Ordering System

Looking to capitalize on the in demand online food ordering market? Drop us your contact details below and we will be happy to share about our online ordering system with you!

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.