All You Need To Know About Online Food Ordering
iMakan Online Ordering

Online food ordering marketing is booming but some restaurant owners are still reluctant to jump on the hype train as it seems like a time-consuming process to implement and high commission charges charged by delivery platforms will eat into their profits.


However, it will be a pity if you were to pass up on the opportunity to get a slice of the online food ordering pie. Hence, we have compiled a few key considerations when getting an online food ordering platform in this article.


How does Online food ordering work?

Before getting into the details of getting an online food ordering system, let’s take a look at how it works.

  1. You link your digital menu to your social media pages like Facebook, Instagram and your website.
  2. Potential customers browsing social media platforms or looking for food on Google come across your online menu, browse through it and place an order
  3. The order is sent to your order management device (smartphone, tablet or POS) where you can review and prepare the order.
  4. The prepared orders will be picked up by a delivery courier, or your customer if they chose the self pick up option


What to consider when getting an Online Food Ordering System

When getting an Online Food Ordering System, it is important to have these considerations in mind:

  1. It should not eat up too much of your restaurant’s profits.
  2. It should be easy to manage and navigate by non tech people.
  3. New staff should be able to learn how to use your online food ordering system easily.
  4. It should be easy to use for your customers and helps you to upsell to increase average order size.


Not taking up too much of your restaurant’s profits

Food delivery platforms are known for their notoriously high commission rates, leaving restaurant owners like yourselves with not many earnings. While these platforms are great ways to boost brand awareness and attract more patrons, it is not sustainable in the long run.


On top of that, food delivery platforms list your restaurant alongside other F&B businesses which creates a very competitive environment. We suggest that you build your restaurant’s social media presence which will be beneficial to your restaurant’s customer acquisition in the long run. Coupled with a zero commission online food ordering system which is easily integratable with your social media platforms and website, your restaurant will be able to generate a consistent, sustainable flow of revenue through online food ordering.


Easy to manage by non-tech people 

You and your staff’s expertise is in creating delicious food and providing a great experience to your customers. Hence, your online food ordering system should be easy to navigate and not take up too much time to manage, enabling you and your staff to remain focused on key restaurant operations.


An easy to manage online food ordering system makes it easy for your new staff to take up, shortening their learning curve, allowing them to quickly provide value to the team.


Intuitive ordering interface and automatic upselling

Your online food ordering system should not only have an easy to use backend for you and your staff, but also an intuitive ordering interface that encourages your customers to continue browsing and ordering from your digital menu. 


Upselling is an essential part of boosting revenue by increasing average order size. Your online food ordering system should allow you to preset add on suggestions to pop up automatically when customers place their orders so you never miss an upselling opportunity, safeguarding your revenue.


Getting an Online Food Ordering System

If you are interested in getting an online food ordering system, drop us your contact details below and we will be happy to arrange a free demo session with you!

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