All You Need To Know About Online Food Ordering

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Online food ordering marketing is booming but some restaurant owners are still reluctant to jump on the hype train as it seems like a time-consuming process to implement and high commission charges charged by delivery platforms will eat into their profits.

However, it will be a pity if you were to pass up on the opportunity to get a slice of the online food ordering pie. Hence, we have compiled a few key considerations when getting an online food ordering platform in this article.

How does Online food ordering work?

Before getting into the details of getting an online food ordering system, let’s take a look at how it works.

You link your digital menu to your social media pages like Facebook, Instagram and your website.
Potential customers browsing social media platforms or looking for food on Google come across your online menu, browse through it and place an order
The order is sent to your order management device (smartphone, tablet or POS) where you can review and prepare the order.
The prepared orders will be picked up by a delivery courier, or your customer if they chose the self pick up option

What to consider when getting an Online Food Ordering System

When getting an Online Food Ordering System, it is important to have these considerations in mind:

It should not eat up too much of your restaurant’s profits.
It should be easy to manage and navigate by non tech people.
New staff should be able to learn how to use your online food ordering system easily.
It should be easy to use for your customers and helps you to upsell to increase average order size.

Not taking up too much of your restaurant’s profits

Food delivery platforms are known for their notoriously high commission rates, leaving restaurant owners like yourselves with not many earnings. While these platforms are great ways to boost brand awareness and attract more patrons, it is not sustainable in the long run.

On top of that, food delivery platforms list your restaurant alongside other F&B businesses which creates a very competitive environment. We suggest that you build your restaurant’s social media presence which will be beneficial to your restaurant’s customer acquisition in the long run. Coupled with a zero commission online food ordering system which is easily integratable with your social media platforms and website, your restaurant will be able to generate a consistent, sustainable flow of revenue through online food ordering.

Easy to manage by non-tech people

You and your staff’s expertise is in creating delicious food and providing a great experience to your customers. Hence, your online food ordering system should be easy to navigate and not take up too much time to manage, enabling you and your staff to remain focused on key restaurant operations.

An easy to manage online food ordering system makes it easy for your new staff to take up, shortening their learning curve, allowing them to quickly provide value to the team.

Intuitive ordering interface and automatic upselling

Your online food ordering system should not only have an easy to use backend for you and your staff, but also an intuitive ordering interface that encourages your customers to continue browsing and ordering from your digital menu.

Upselling is an essential part of boosting revenue by increasing average order size. Your online food ordering system should allow you to preset add on suggestions to pop up automatically when customers place their orders so you never miss an upselling opportunity, safeguarding your revenue.

Getting an Online Food Ordering System

If you are interested in getting an online food ordering system, drop us your contact details below and we will be happy to arrange a free demo session with you!

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.