How to Boost Revenue of Your Bistro & Bar Business

With the number of bistros and bars in Singapore, the competition is stiff. Many bistro and bar outlets are forced to close as quickly as they pop up due to high operational cost and stiff competition. How can you thrive in such a competitive industry? In this article, we share 5 ways.


Turn your customer base into your promoters

Your existing customers are not only important to your bar and bistro in terms of generating return sales, but they are one of the best ways to promote your brand. Try to identify your regulars and remember their common orders, which also helps you recommend some dishes for which they may like to try out.


This helps you offer a more personalized touch to improve your regular customers’ experience, making them more inclined to come back with their friends and family, spreading awareness of your bar and bistro through word of mouth.


If you find it hard to remember each of your regular’s common orders, you can register them as a member in your
POS system’s customer module, allowing you to access all their previous orders.


Promoting on social media

79% of Singaporeans are on social media. Not using social media platforms to promote your bistro and bar means you are missing out on a huge platform for creating brand awareness.


Set up a social media account for your bar and bistro and upload posts consistently. It takes consistent effort in social media marketing to reach more potential customers.


On top of that, advertising on social media platforms is a cost-effective way of getting your brand in front of people, as you pay based on impressions and clicks on your ad, instead of a one-time lump sum which may not guarantee results.


Happy hours and special promotions

Offering attractive promotions for happy hours to attract more customers is a common affair for bars and bistros and if you are not doing so, you may be falling behind.


However, happy hour promotions are not easy to keep up, especially with the different item combinations and different promotions happening every day. A POS system with promotion scheduling will come in handy, as your staff will not have to remember all the promotions your bar and bistro is running. 


As long as the conditions are met, the promotion will be activated automatically by the POS system. This helps to ensure that all your customers enjoy the same benefits and service standard is consistent throughout. 


Hosting events

Hosting events such as comedy night, karaoke night, guest performances, will not only encourage existing customers to patronise your bar on the event night, but also draws crowds of potential customers who otherwise would not have heard of your bar and bistro. 


This will not only bring a boost in sales on the event night, but if the new crowd you draw likes the vibe of your bar and bistro, they will turn into long term customers as well.


Increase bill size with QR ordering

When it comes to generating more revenue for an F&B business, boosting table turnover comes to mind. However, when it comes to operating a bar and bistro, trying to increase table turnover may not work for you. That may even backfire as your customers are not there to have a quick meal, but to enjoy the ambience and company of their friends or family. 


Instead of trying to increase table turnover, why not try increasing your average bill size? The longer your customers are occupying the table, the more likely it is that they will want to order some add on drinks or snacks.


Make adding on orders convenient and fuss free for your customers by providing them with a QR code at their tables so they can scan and place their add on orders. Your customers will not have to wait for your busy service crew to serve food and drinks to them, as some customers may give up ordering their add ons once they have waited too long to be attended to.


If you are looking to boost your ordering productivity and increase average bill size with a QR ordering system, do drop us your contact details below and we will be happy to arrange a free demo with you!

By Liang Wei Liaw June 17, 2025
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