How to Boost Revenue of Your Bistro & Bar Business

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With the number of bistros and bars in Singapore, the competition is stiff. Many bistro and bar outlets are forced to close as quickly as they pop up due to high operational cost and stiff competition. How can you thrive in such a competitive industry? In this article, we share 5 ways.

Turn your customer base into your promoters

Your existing customers are not only important to your bar and bistro in terms of generating return sales, but they are one of the best ways to promote your brand. Try to identify your regulars and remember their common orders, which also helps you recommend some dishes for which they may like to try out.

This helps you offer a more personalized touch to improve your regular customers’ experience, making them more inclined to come back with their friends and family, spreading awareness of your bar and bistro through word of mouth.

If you find it hard to remember each of your regular’s common orders, you can register them as a member in your POS system’s customer module, allowing you to access all their previous orders.

Promoting on social media

79% of Singaporeans are on social media. Not using social media platforms to promote your bistro and bar means you are missing out on a huge platform for creating brand awareness.

Set up a social media account for your bar and bistro and upload posts consistently. It takes consistent effort in social media marketing to reach more potential customers.

On top of that, advertising on social media platforms is a cost-effective way of getting your brand in front of people, as you pay based on impressions and clicks on your ad, instead of a one-time lump sum which may not guarantee results.

Happy hours and special promotions

Offering attractive promotions for happy hours to attract more customers is a common affair for bars and bistros and if you are not doing so, you may be falling behind.

However, happy hour promotions are not easy to keep up, especially with the different item combinations and different promotions happening every day. A POS system with promotion scheduling will come in handy, as your staff will not have to remember all the promotions your bar and bistro is running.

As long as the conditions are met, the promotion will be activated automatically by the POS system. This helps to ensure that all your customers enjoy the same benefits and service standard is consistent throughout.

Hosting events

Hosting events such as comedy night, karaoke night, guest performances, will not only encourage existing customers to patronise your bar on the event night, but also draws crowds of potential customers who otherwise would not have heard of your bar and bistro.

This will not only bring a boost in sales on the event night, but if the new crowd you draw likes the vibe of your bar and bistro, they will turn into long term customers as well.

Increase bill size with QR ordering

When it comes to generating more revenue for an F&B business, boosting table turnover comes to mind. However, when it comes to operating a bar and bistro, trying to increase table turnover may not work for you. That may even backfire as your customers are not there to have a quick meal, but to enjoy the ambience and company of their friends or family.

Instead of trying to increase table turnover, why not try increasing your average bill size? The longer your customers are occupying the table, the more likely it is that they will want to order some add on drinks or snacks.

Make adding on orders convenient and fuss free for your customers by providing them with a QR code at their tables so they can scan and place their add on orders. Your customers will not have to wait for your busy service crew to serve food and drinks to them, as some customers may give up ordering their add ons once they have waited too long to be attended to.

If you are looking to boost your ordering productivity and increase average bill size with a QR ordering system, do drop us your contact details below and we will be happy to arrange a free demo with you!

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.