Operating a karaoke business and wondering how to give your revenue a boost? This is what every business owner wants and is not easy at the start, but gets easier as time goes by through your customers’ word of mouth and consistent marketing efforts.
Google search is where you will gain the most awareness. Whenever people are looking for something, be it a new karaoke to visit or new food etc., a Google search will most of the time be done. Hence, having a good website will be beneficial for you to get your karaoke business in front of others.
If your website looks outdated and lacks crucial information, it will leave a bad impression on potential customers. This causes you to lose customers before they even reach your karaoke.
You do not need to be an expert programmer to build your own website, simply look for drag and drop website builders like
Wix and
Duda and get started!
About 79% of Singaporeans use at least one platform of social media. If your karaoke business is not on social media, it is losing a whole lot of exposure. That being said, social media marketing is a consistent effort.
One-hit wonders on social media are few and far between, hence, it is important to focus on consistent posting, engaging with your audience in the comments sections and conducting polls to expose your brand to more people.
Return customers play a huge role in sustainable revenue generation. Creating a membership and loyalty programme encourages your customers to keep coming back, collecting points to enjoy member benefits such as free gifts or good discounted rates.
Paid advertising does not always have to be costly television commercials, radio advertisements or newspaper print advertising. In the digital age of today, there are better, more effective and cheaper ways to advertise.
Remember the previous point of having a good website and social media advertising? You could use these high traffic channels to reach more of your target audience through pay per click social media advertising and Google ads.
Food and drinks go well with almost any leisure activity. Beef up customer’s experience by offering food and beverages as part of their karaoke experience. This also adds an extra stream of revenue for your business.
However, serving food and beverage would traditionally require more staff to go around the karaoke rooms to take orders which increases your labour costs. There is an alternative which you should explore which is QR ordering. QR ordering systems like
iMakan allow you to place a QR code in each room which your customers can scan with their smartphones to browse your F&B menu, promotions, and place their order straight away.
As
iMakan QR ordering requires no app download, it provides a convenient and fuss-free food ordering experience that will definitely encourage your customers to place orders. You can now boost your food and beverage revenue stream without hiring more.
If you are interested in getting a QR ordering system to help generate an extra stream of revenue without increasing your labour costs, drop us your contact details below and we will be happy to arrange a free demo session with you!
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