Brotherbird Cafe QR Ordering Use Case

Blog Layout

Brotherbird is a bakery-cafe located in Singapore at Bali Lane. They feature soft-serve desserts with unique flavours of house-made soft serve with mochi bursts and doughnuts. Their mochi croissants and cruffins are also a hit among their customers.

Why did Brotherbird adopt iMakan QR ordering system?

As Brotherbird offers the option for their customers to dine-in at their seating area, they were faced with a common challenge among many order and pay first F&B outlets which is overcrowding in their shops.

This is due to the customers placing their orders at the cashier terminal, only to realise that there are no more tables available.

The result will be customers waiting around in their cafe dining area for tables, which is commonly seen at coffee shops and hawker centres in Singapore.

This makes it difficult for them to adhere to the Safe Management Measures (SMMs) that were put in place due to the pandemic. Hence, Brotherbird decided to adopt iMakan’s QR ordering system to digitalize ordering and make tweaks to their operations to better manage customer crowds.

How did Brotherbird implement iMakan QR ordering?

Brotherbird printed static QR codes that were pasted on each table for customers to scan and place orders.

Instead of having their customers queue up at their cashier counter to place their orders before getting seated, their customers were now able to look for an available table and scan the QR code on their tables to browse the menu and place their orders.

By adopting this workflow, Brotherbird’s staff were able to stop customers from entering their shop once tables were fully occupied which helped them to eliminate overcrowding at their cashier counter and dining area.

Unique billing concept for a cafe

iMakan offers merchants the choice of accepting customers’ payments through online payment or receiving payment from customers at the cashier.

Brotherbird on the other hand decided to use a unique payment collection method often seen in restaurants but with a twist.

After customers’ food has been served, instead of waiting for customers to call for the bill after finishing their meal, Brotherbird allocates staff to collect payment from their customers through a wireless contactless payment terminal or by collecting cash.

This ordering flow further reduces crowding at their cashier counter. Hence, Brotherbird has been able to control their customer crowd by implementing iMakan’s QR ordering to help digitalize order taking to adhere to SMMs and maintain a comfortable environment in their cafe for their customers.

Adopting iMakan QR ordering system

Looking to digitalize your ordering through QR order to enjoy benefits like better order taking capability, lesser reliance on manpower and boost your revenue? Drop your contact details through this link to get a free demo of iMakan QR ordering system.

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.