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3 ways to grow F&B sales through online ordering?

Almost every successful F&B business in Singapore has adopted online ordering. You may have considered or are looking to get an online ordering system to add a revenue stream for your F&B business. 


In this article, we share 3 tips on how to use an online ordering system to boost your F&B business profits.

  1. Ensure that your online ordering system is easy to use
  2. Leverage your social media presence
  3. Run promotions through online ordering systems

Ensure that your online ordering system is easy to use

Online ordering systems are meant to provide a convenience to customers. That is the appeal of ordering online. This is also the reason why the online ordering system your F&B business chooses to adopt has to be easy to use. 


Getting an easy to use online ordering system improves customer take up rate of ordering from your F&B business online. On the other hand, a difficult to navigate F&B business’s online ordering system, a higher cart abandonment rate, resulting in a loss of potential customers.


Leverage on social media presence

Have a well established social media presence and brand awareness? Use that to your advantage. Link your menu to your social media platforms and website to make it easily accessible to customers.


You could also turn your online ordering URL into a QR code and include it with your posts as a call to action for customers to easily scan and order.


Run promotions through online ordering systems

Changes to your online ordering menu are easy and instantaneous. An online ordering system gives you the test bed to try out bundles, promotions and discounts to see what works before rolling them our to your F&B outlet.


On top of that, these promotions can be advertised to attract new customers to give your F&B business a try.


Looking for an online ordering system?

iMakan provides PSG grant pre approved online ordering systems to F&B merchants all over Singapore. Interested to adopt an online ordering system with up to 80% of its costs subsidized? Click here to get a FREE demo!

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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