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Why Should You Move Your Customers to a Virtual Queue?

Singapore’s relaxing of Covid 19 restrictions has brought back long queues at popular F&B businesses. However, with the social distancing regulations still being enforced, you may need to deploy extra manpower to help manage the queues, which adds to your operation costs.


A solution to this is moving your customers to a virtual queue. This solution has already been implemented by many F&B industry leaders to reduce operational costs, handle higher order volumes and increase customer satisfaction.


Using contactless ordering to move customers to a virtual queue

The most cost effective way to put your customers is a virtual queue is through contactless ordering. contactless ordering refers to solutions like QR ordering systems and online ordering systems. Let’s dive deeper into how you can implement each of these contactless ordering solutions to remove physical queues at your shopfront.


QR Ordering System

QR ordering systems works by simply allowing your customers to scan an ordering QR code through their smartphones, which links them to your digital menu where they can self order. Once your customers confirm their order, they are able to make payment through an online payment gateway and receive real time order status updates through the ordering page or through SMS.


Your customers are free to move around instead of having to wait at your store for their orders to be prepared. Once they receive the "food is read for collection" notification, they can proceed to your collection counter to collect their orders.


Online Ordering System

Online ordering system allows customers pre-order via a website before self pick up or delivery. Customers will have to make payment online for their orders before it is sent to kitchen for preparation to prevent fraudulent orders. Customers will also receive order status updates through the webpage or SMS.


Benefits for merchants

By using QR and online ordering to replace physical queues, your ordering taking capability is not limited to the number of ordering stations you have.


Your restaurant is able to accept your customers’ orders simultaneously, allowing you to receive high order volumes with ease. 


Less dependence on order taking and crowd control staff coupled with increased order handling capabilities will lead to increase in profits for your restaurant.


Benefits for your customers

Contactless ordering systems allow your customers to place their orders once they are ready and will updated them on their order status in real time, giving them the flexibility to attend to other matters in the meantime. 


This enhances your customers’ satisfaction by providing them with a seamless, fuss free experience from food ordering to food collection, thus, promoting your takeaway food kiosk’s customer retention rates.


Interested to enjoy the benefits of implementing contactless ordering systems? Simply leave your contact details below and we will be happy to arrange a free demo with you.

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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