Why F&B customers prefer self service kiosks

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Self ordering kiosks can be seen in many F&B establishments such as takeaway food kiosks, cafes, quick service restaurants, and even full service restaurants in Singapore. When self ordering kiosks were first introduced in Singapore’s F&B market, it was slow to gain traction as many consumers still preferred ordering through cashiering staff as it was a more familiar way of placing orders.

Today, if a self ordering kiosks is available at an F&B outlet, customers will prefer ordering through self ordering kiosks instead of ordering from a staff when possible. Find out how it became a habit for Singaporean F&B consumers to use a self ordering kiosk whenever possible..

Getting over the barrier of unfamiliarity

Mcdonalds was one of the first F&B businesses that implemented self ordering kiosks in their outlets. However, it was initially an unsuccessful attempt to digitalise taking as people still preferred to order through cashiers as that is what they were familiar with.

McDonalds then took a step in the right direction to push its customers to use self ordering kiosks by no longer asking staff to man the cashiering systems. On top of that, they deployed one staff to direct customers to order at the kiosk and to help out if customers face any trouble in ordering.

This forced consumers to get used to ordering through self ordering kiosks. Following such a success in educating Singapore F&B consumers to use self ordering kiosks, many F&B businesses quickly followed suit, thus, self ordering kiosks are quickly becoming a norm in Singapore’s F&B scene.

More Convenient Than Ordering At Counter

A major driving factor behind the uptake of self ordering kiosks among F&B consumers is ease of use. It is important for F&B businesses who are looking to digitalise to source for self ordering solutions that are intuitive for their customers.

If customers perceive that ordering through a self ordering kiosk is fuss free and quicker than ordering from a cashier, it is natural that customers will opt to self order rather than place order through a service staff.

Information Readily Availble

A commonly overlooked factor of F&B consumer motivation to use self ordering kiosks is how informative a self ordering kiosk can be. Hence, it is important for F&B businesses looking to adopt self ordering kiosks to source for ones that are able to accommodate their full menu offering, promotions, and also advertise latest deals to customers.

Getting a self ordering kiosk for your F&B business?

Looking to digitalise your F&B business through self ordering kiosks? Click here to get a free demo of our iMakan self ordering kiosk solutions.

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.