Why F&B customers prefer self service kiosks
self ordering kiosk

Self ordering kiosks can be seen in many F&B establishments such as takeaway food kiosks, cafes, quick service restaurants, and even full service restaurants in Singapore. When self ordering kiosks were first introduced in Singapore’s F&B market, it was slow to gain traction as many consumers still preferred ordering through cashiering staff as it was a more familiar way of placing orders.


Today, if a self ordering kiosks is available at an F&B outlet, customers will prefer ordering through self ordering kiosks instead of ordering from a staff when possible. Find out how it became a habit for Singaporean F&B consumers to use a self ordering kiosk whenever possible..


Getting over the barrier of unfamiliarity

Mcdonalds was one of the first F&B businesses that implemented self ordering kiosks in their outlets. However, it was initially an unsuccessful attempt to digitalise taking as people still preferred to order through cashiers as that is what they were familiar with.


McDonalds then took a step in the right direction to push its customers to use self ordering kiosks by no longer asking staff to man the cashiering systems. On top of that, they deployed one staff to direct customers to order at the kiosk and to help out if customers face any trouble in ordering.


This forced consumers to get used to ordering through self ordering kiosks. Following such a success in educating Singapore F&B consumers to use self ordering kiosks, many F&B businesses quickly followed suit, thus, self ordering kiosks are quickly becoming a norm in Singapore’s F&B scene.


More Convenient Than Ordering At Counter

A major driving factor behind the uptake of self ordering kiosks among F&B consumers is ease of use. It is important for F&B businesses who are looking to digitalise to source for self ordering solutions that are intuitive for their customers.


If customers perceive that ordering through a self ordering kiosk is fuss free and quicker than ordering from a cashier, it is natural that customers will opt to self order rather than place order through a service staff.


Information Readily Availble

A commonly overlooked factor of F&B consumer motivation to use self ordering kiosks is how informative a self ordering kiosk can be. Hence, it is important for F&B businesses looking to adopt self ordering kiosks to source for ones that are able to accommodate their full menu offering, promotions, and also advertise latest deals to customers.


Getting a self ordering kiosk for your F&B business?

Looking to digitalise your F&B business through self ordering kiosks? Click here to get a free demo of our iMakan self ordering kiosk solutions.

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