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How to use technology to improve customer service at your restaurant?

Restaurants for years, have been trying to improve customer service, loyalty and relationships by constantly offering new deals or special member promotions. While this is still a working strategy, there is a better way to build lasting relationships with your customers. That is to enhance your restaurant’s customer experience through technology.


Here are some ways you could enhance your customer’s experience with technology.


Self ordering technology

Self ordering technology includes self ordering kiosks, QR ordering and online ordering. These solutions improves the process of customer ordering. Traditionally, restaurants staff takes orders from customers, often resulting in a bottleneck when there are too many customers for staff to process orders quickly which results in a negative customer experience.


By adopting
self ordering kiosks or QR ordering systems, customers are able to place orders whenever they are ready. On top of that, these self ordering solutions automatically upsell through add-on suggestions to value-add customers and at the same time, increase your restaurant’s bill size. 


Another benefit that self ordering solutions bring to boosting customer service standards is through giving customers more control over their orders. As customers place their own orders, order accuracy increases as the order transmission from customer to kitchen is fully digitalised, removing chances of human error.



Offering more digital payment options

Digital payments have been growing and Covid19 has contributed to quicken that growth. Singaporeans nowadays generally prefer to make payments through digital means it is a more convenient way to pay.


Hence, integrating multiple digital payment modes allows fuss free transactions for your customers to smoothen the transaction process.


On top of that, you reduce chances of fraud at your restaurant through going cashless. To your surprise, fraud involving cash payments at restaurants are more common than expected.


Chatbots on your restaurant website

Many established restaurants have adopted chatbots and integrated it to their website. These chatbots helps to attend to any customer queries, complaints, direct them to the respective customer service representatives and even help book a reservation.


This once again, provides customers with quick and effective solutions to their needs, thus boosting customer satisfaction with the restaurant.



Looking to adopt self ordering solutions like QR ordering, self ordering kiosks and online ordering for your F&B business? Click here to get a demo of iMakan’s solutions that have been industry proven and adopted by F&B merchants all over Singapore.

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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