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What is QR Ordering?

The ordering process has always been a huge part of the F&B business and owners have always been looking to improve their ordering process, making it more customer-friendly and productive. Hence, F&B ordering has always been evolving. From manual order taking, to the latest, QR ordering.

 

To understand what QR ordering is, we have to first understand what a QR code is.

 

What is a QR code?

 

A QR code (abbreviated from Quick Response code) consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction to extract and display the stored data in the QR code.

 

What is a QR Ordering?


QR ordering is a digital ordering solution that makes use of QR code to direct customers to a specific webpage for food ordering purposes. The customer will need to use their smartphones to scan a QR code, commonly placed on tables in restaurants. They will then be taken to a webpage containing a full menu, coupled with appetising images and descriptions, where they can place their orders digitally.

 

How do restaurants/cafes receive orders placed through QR Ordering?

 

If your QR ordering solution is integrated with your POS system, the orders received through QR ordering will be sent directly to your POS system. Your POS system will then fire the order to your kitchen. 

 

On the other hand, if no integration with POS has been done, the orders will be sent to an order management device, usually a tablet, from which your kitchen staff can prepare and manage the orders.

 

How to make QR ordering work for my F&B Business

 

QR ordering is a great fit for most F&B businesses. Here are some considerations you should have when thinking of implementing QR ordering:

 

1) Ordering flow:

Depending on your F&B business concept, your ordering flow might differ. For example, some restaurants will only allow their customers to place orders when seated, while others may want customers to start placing orders in the queue.

 

Takeaway food kiosks may also want to encourage their customers to pre-order by scanning a QR code outside their shops, on their website, or social media.

 

2) Delivery & pre-order:

Apart from ordering for dine in, QR codes are great for pre-ordering, and delivery orders as well. Have these QR codes placed around your shop, printed in your receipts, or uploaded in your social media and website to allow customers to pre-order for self collection or delivery.

 

3) Order Security:

While QR codes are a great way to boost ordering efficiency, it may backfire if there are inadequate safety nets to filter out "ghost orders". These "ghost orders" usually come from customers sending the QR code to their peers, who might accidentally send an order, causing confusion among kitchen and service crews, and food wastage.

 

Good QR ordering systems like iMakan, have safety nets in place, for example, deactivating a QR code after a certain time limit, or after the customer has been billed or only sending the order after the customer has made an online payment for the order.

 

How do I find out more about QR ordering or deploy it at my F&B shop?

 

To find out more about QR ordering systems, simply drop us your contact details below, and we will get in touch with you to schedule a free demo session on iMakan QR ordering system!


By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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