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Turning your hotel’s food/room service into a revenue generator

Hotels have been looking for ways to reinvent room service. This is no surprise as the amount of room service orders are unsustainably low. There are several reasons why guests seldom order room service.


1) Too pricey

2) Traditional menu is unappetizing

3) Language barriers

4) Only limited to ordering in the room

 

While there might be more reasons why your guests are not ordering room service, these are the common few.

 

Reinventing hotel room service

To tackle these objections faced by customers, you have to first address the ordering process. Having an interesting, unique ordering process will attract customers to try it out. Here are some ways you could reinvent your ordering process.

 

Using technology

Instead of having traditional printed menus in your hotel rooms. Instead, using self order solutions is a new concept for guests. This would attract them to check out your digital room service menu as humans are naturally drawn to new concepts.


Reducing operational cost

By using self order technology for room service ordering, there is no need to standby staff to take room service orders, saving on manpower cost. Also, you will save on menu reprinting if there is a promotion or menu update.

Cutting down on operational cost allows you to offer attractive prices for customers to order.

 

Removing language barriers

Hotel guests come from all over the world. With countries speaking different languages, it might be a challenge to communicate with hotel staff, unless staff are multilingual. Using self order solutions have multiple language functions, removing any language barrier.

 

Order from anywhere

Hotels these days offer a wide range of amenities, from swimming pools, to gyms, to beauty and wellness services. With traditional menus, guests are only able to order from their rooms. 

 

However, with self ordering, QR codes can be placed throughout the hotel for guests to scan and place orders through their smartphones. 

 

Increased order size

It is proven that when people place orders digitally, they are more likely to place more orders. This is not only due to add on suggestions, but simply because people in general are more comfortable self ordering digitally than ordering from a service staff.


Turn hotel room service into a profit generator

Filling empty stomachs is a sure fire way to generate revenue for your hotel and have happier guests. iMakan provides you with an easy to use and reliable self order solution, which includes self order kiosks and QR code based mobile ordering. 

 

Contact us at (+65) 6271 5788 or drop us a request below to learn more about iMakan and reinvent your hotel food service today!

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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