Taking an Omnichannel Approach to Digitalize Your Restaurant

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F&B businesses digitalization has been happening over the past few years and has been sped up even further by Covid19. The reason why many F&B businesses are digitizing at such pace is mostly due to the benefits it brings. Digital solutions have helped F&B businesses to streamline their processes, link up front and back of the house operations seamlessly to increase operational efficiency and reduce operational costs.

While you can digitalize your F&B operations in a multitude of ways, it has been proven by F&B establishments that adopting an omnichannel ordering approach is the most effective, and the best and easiest way to start your digitalization journey. Why is that so? Find out more by reading on!

Evolution of smartphones

The internet of things have boosted the connectivity and convenience of our daily lives. In the past, when we needed to access the internet, we had to have access to a personal computer and establish an internet connection through dial up.

Today, most of us have easy access to the internet from anywhere at any time through our smartphones, which is why you should leverage your customers’ personal smart devices and turn it into a food ordering channel!

The increasing importance of ordering connectivity

Consumers nowadays want to be able to order their food from anywhere instead of just at your outlet. Especially with the uncertainty of sudden tightening and relaxing of Covid19 regulations and recurring waves of infections these days, omnichannel ordering is a tool you want to have in your kit.

By allowing your consumers to browse your menu and order online, it not only adds an income channel for your F&B business, but is also a great way to let potential customers know about your F&B business. This allows your potential customer to browse and understand your menu, try your food through ordering online and in the future, become your walk in customers.

New generation of consumers

The younger generation are getting increasingly tech-savvy as they grew up with technology at their fingertips. This will cause a shift in consumer behaviour where your new customer demographic gravitate towards digital ordering channels such as qr ordering, self ordering kiosks and self pickup and delivery online food ordering.

This is a strong reason to digitalize your F&B business and take up an omnichannel approach to ordering as you may lose out to your competitors who offer omnichannel food ordering as customer demographics shift toward the young tech-savvy generations.

Increase your order sizes

By adopting omnichannel ordering through digital food ordering tools, you can attach attractive images to every option in your menu, which simplifies your the ordering process for your customers by allowing them to easily understand what your F&B business offers, which encourages larger order sizes.

Another way digital food ordering tools helps you boost order sizes is by empowering you to set up add on suggestions which automatically prompts when your customers places their orders, so that you never miss out an opportunity to upsell. Also, customers tend to react positively towards digital upselling as they do not feel pressured to buy more.

More emphasis placed on hygiene

The pandemic has everyone on their toes when it comes to cleanliness and hygiene. Through omnichannel food ordering, you can do away with physical menus which have been passed from hand to hand. Contactless ordering also reduces contact between your staff and your customers and keeps everyone safe.

Getting your F&B business onboard omnichannel food ordering

Omnichannel food ordering means getting orders from multiple ways and channels. This may be tough as you would have to source for these digital food ordering systems individually and ensure that they are able to work together.

iMakan is a one stop provider of digital ordering solutions, so you can be rest assured that you will find the solutions you need with us. Simply drop us your contact details below, and we will be happy to arrange a free demo with you!

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.