Boost revenue by making your F&B business mobile friendly

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Research has shown that Singaporeans spend an average of 3 hours and 12 minutes of our time on mobile phones every day, hence, reaching out to your customers through mobile-friendly platforms very effective, and important for your F&B business.

On top of that statistic, about 81% of restaurant/cafe goers search for new places to eat on their smartphones, and 75% make their decisions based on that search result.

How can you, as an F&B business owner, use these statistics to your advantage? Here are some ways.

Make your F&B business searchable on Google

When it comes to being searchable on Google, spending lots of effort on Search Engine Optimization, and spending money on paid Google ads comes to mind. However, there is an easier way to get your business searchable, with all the necessary information that your potential customers may need.

Use Google MyBusiness to get searchable on Google. When you set up your Google MyBusiness account, information such as pictures of your F&B outlet, food images, address, opening hours, a link to your website, your customer reviews and your menu is available to your customers. The more information your target audience know about your F&B business, the higher the chance of them becoming your customers.

Get a digital menu

When potential customers are browsing the web to find a suitable F&B outlet to dine at, it mostly comes down to what the F&B outlet has on their menu. Getting a digital menu helps you put your menu on your website, social media platforms like Instagram and Facebook, or your Google MyBusiness link.

Providing potential customers with information on what your F&B business has to offer, increases the chances of them picking your restaurant over others, which may not have their menu on display.

On top of that, a digital menu can serve as an additional source of revenue. It can be used as a platform for you to get orders from customers who want to pre-order for self pick up, or delivery.

Get on social media

Social media is a great marketing tool for business to consumer marketing. With good social media marketing practices, you can reach more than 4.7 million Singaporeans through social media marketing.

Getting on social media makes your brand more relatable to your customers through interactions with them in the comments sections or by doing polls. By creating a community on social media, you can also boost customer loyalty.

Be contactable

Potential customers may have been drawn in through your social media marketing efforts or your digital menu, and are looking to contact you to make a reservation or to enquire more. When potential customers are at this stage, they are one foot in the door of your F&B business.

Be sure to have your F&B business contact number on all your websites and social media platforms so that these customers can easily contact you.

Get reviews

Use QR codes around your F&B business to get customers to do a review of your food and services with ease. By collecting more positive reviews, you build your F&B business credibility. Potential customers are more likely to pick a shop with more positive reviews over those with little or no reviews.

Use QR Ordering

As we have mentioned, customers these days spend lots of time on their smartphones. Using QR ordering, where customers scan a QR code to place orders helps you to generate more revenue on each order.

QR ordering turns your customers’ smartphones into a digital menu and ordering device. This allows you to attach attractive images to each dish to whet your customers’ appetite, or help them understand your menu items better. On top of that, QR ordering’s digital menu helps you upsell automatically to your customers when they place an order, never missing an opportunity to upsell.

Apart from additional revenue generation, QR ordering also helps reduce operational costs by lowering your dependency on manpower for manual table to table order taking, helping you to scale your F&B business.

Conclusion

It is crucial to keep up with the times and get your F&B business mobile-friendly. This way, you can stay ahead of the competition. Other than improving your business mobile-friendliness to boost customer acquisition.

If you are interested in QR ordering for your F&B business, do drop us your contact information and we will be happy to arrange a free demo with you!

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7 Tips to Optimize Operations at Your Takeaway Food Kiosk in Singapore

By Liang Wei Liaw • 09 May, 2024

Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.