Why self ordering lead to larger order order sizes

One transformative technology that has been gaining significant traction is self-ordering, and it's not just about convenience, it's also a powerful tool for increasing average bill sizes. In this article, we'll explore how self-ordering, including QR ordering and self-ordering kiosks, can elevate your F&B establishment's revenue.


Empowering Customers with Choices

Self-ordering technology empowers customers to explore your menu comprehensively. With a few taps on their smartphones or through user-friendly kiosks, they can access a visual, interactive menu that showcases your offerings in all their glory. This accessibility encourages customers to discover items they might have otherwise missed.


Upselling Made Easy

QR ordering and self-ordering kiosks are excellent at suggestive selling. They can intelligently recommend complementary items, upgrades, or add-ons based on the customer's initial selections. For example, if a customer orders a burger, the system can prompt them to add fries and a drink for a bundled discount. This upselling tactic gently nudges customers toward higher-value orders.


Visual Appeal Boosts Appetite

A picture is worth a thousand words, and self-ordering platforms leverage this maxim. High-quality images and vibrant descriptions of your dishes can tantalize customers' taste buds and make them more likely to order additional items that catch their eye.


Convenience Equals More Orders

The ease of self-ordering is undeniable. Customers can take their time browsing the menu, customizing their orders, and making informed choices. This convenience often leads to an increase in the number of items ordered, driving up the average bill size.


Accurate Orders and Fewer Returns

Self-ordering technology minimizes order errors. Customers can review their orders before confirming, reducing the likelihood of mistakes. This accuracy not only enhances the dining experience but also eliminates the need to comp or replace items due to order inaccuracies.


Personalization for Preferences

QR ordering and self-ordering kiosks can store customer preferences and order histories. This data enables businesses to personalize recommendations, offering items that align with each customer's past choices. A tailored approach encourages customers to explore new options while staying loyal to their favorites.


Streamlined Checkout Process

Self-ordering streamlines the checkout process, reducing waiting times. With less time spent in line, customers are more likely to order additional items they may have hesitated to purchase during peak hours.


Cashless Payment Convenience

Many self-ordering systems support mobile payments, making it convenient for customers to pay using their preferred digital wallets or credit cards. This frictionless payment experience encourages customers to add more items to their order without worrying about cash or physical cards.


Improved Table Turnover

For restaurants, self-ordering can lead to faster table turnover, allowing you to serve more customers during busy periods. This increased efficiency can significantly impact your revenue potential.


Capturing Valuable Data

Self-ordering systems capture valuable customer data, such as order history and preferences. This information can inform your marketing efforts, enabling you to create targeted promotions and loyalty programs that drive repeat business and larger orders.



In conclusion, self-ordering technology, whether through QR ordering or self-ordering kiosks, is a game-changer for the F&B industry. By enhancing customer experiences, providing convenience, and facilitating upselling, it has the potential to significantly boost your average bill sizes. To thrive in the competitive F&B landscape, consider embracing self-ordering as a valuable tool for increasing your revenue.


If you are looking for self ordering solutions such as QR ordering and self ordering kiosks for your F&B business, click here to schedule a free demo with us!

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