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Pre order and self pick-up or delivery - Pros and cons of each

As Singapore tightens measures on safe distancing during this circuit breaker, F&B outlets are only limited to doing takeaway orders. Either through pre order and self pick up, delivery, or ordering a takeaway at the shops itself.


Many F&B business owners are using their social media channels to reach out to customers, announcing they will still be open for business. Customers can place orders at the shop, pre order through calling or sending a message, or use apps like Grab, Food Panda, etc for delivery options.


Either way, by developing the takeaway channels your F&B outlets provide, your business will benefit even after Covid19 is over. As convenience is increasingly important in our everyday lives.


Let's take a look at the pros and cons of self pick up and delivery


Pre order and self pick up

Pre order and self pick up is a popular channel of taking away food, where customers place an order with you, then self collects his/her orders at your outlet. 

Pros: You do not need to worry about extra commission charges from food delivery apps or online payment. Customers can pay upon collection.


The quality of food can be better controlled, as there is no delivery needed. Delivery is part of the process where you cannot control the quality of food received by your customers.


Social media channels which you might run, can be used to promote pre order and self collection. This helps you reach out to more customers.


Cons: Lose out on the portion of customers who prefer to have their food delivered to them, instead of heading to the shop to self collect.


Delivery

Delivery is an option of taking away food that is constantly increasing in popularity among customers. This is due to the convenience of simply ordering food on an app e.g. Grabfood, Foodpanda, etc, and getting it delivered within half an hour. 


Pros: You can reach more customers nearby. Gaining brand awareness and customers. 


Cons: You might have to pay quite a high commission per order if they are using apps like Grab Food and FoodPanda etc. This might affect the profitability of your business. 


Of course you can set up your own delivery team. However, this might be costly and hard to manage as well.


You are also unable to control the quality of food being delivered to their customers. Food may get damaged in the process of delivery. 


To deliver or to pre order?

As for which methods are the best take away channels to focus on, it really has to depend on who your usual customers are. For example, would they prefer ordering delivery food from home? Or, do they take away food on the way home or to work? 


In the second case, a pre order option would be the best, as they can pre order and collect at your outlet, cutting out the waiting time.


Make your pre order process easier

Are you using phone calls and messaging to take customers orders? We understand the difficulty in managing pre orders.


iMakan is offering  iMakan LIGHT for free. iMakan LIGHT is a pre order solution which digitalises your menu. It allows customers to order online, helps you to manage orders in a systematic way with any internet enabled device. New menu items or promotions are updated instantly as well.


Interested? Register through this link: https://www.imakan.com.sg/savefnbsg





By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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