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Is Mobile Ordering the end of human interaction?

Self ordering solution like QR mobile order via phones, self-ordering tablets and kiosks are showing up in shopping malls and restaurants by the street around Singapore, and the increase in popularity isn’t slowing down. Think Mcdonald's and Swee Choon Tim Sum.

There have always been some lingering concerns surrounding these self ordering systems. Will these systems reduce the jobs available for humans? Will there be less human interaction between people making the world a cold place? Or will the restaurants be able to upkeep or even provide a better service to customers as they place orders by themselves?

My take on this is that self ordering systems actually value adds all parties: customers, service crew and businesses.

Mundane jobs will be replaced but skill of staff will increase

Self ordering systems will replace human jobs, especially in the area of traditional order taking which is time consuming and mundane. Traditional order taking also requires a large amount of manpower to accommodate. With fierce competition and a shortage of manpower, the introduction of this ordering system is the most viable way of staying on top. With the advances in technology, staff will feel the urge to upgrade themselves, in order to stay keeping up with the times. Thus, value adding staff.

Order taking replaced by value added conversations

Self ordering system also helps F&B businesses free up staff to have more value added interactions with customers, instead of taking orders and keying it into the POS systems. For example, staff will be able to take time to help customers understand the dishes they are interested in, gather feedback from customers or attend to their needs promptly. 

Improved Customer Experiece

So, what does this mean to customers? By taking away the dependency on manpower for order taking, there will be less waiting time to place your orders. The chances of a missed order is also greatly reduced. In fact, as customers, you will be able to pre order even before reaching the dining place. Furthermore, with staff freed up from time consuming process of order taking, they will be able to attend to your requests promptly, instead of having to wait ages before a request like extra chilli is attended to.

Conclusion

The approach above is what sets huge F&B businesses and chains apart from the ones struggling to keep up. Are you ready to take your business to the next level?

For more info about self ordering solution, call us for a personal consultation at (+65) 6271 5788, or WhatsApp (+65) 9090 9692

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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