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Digitalization: An essential F&B business success ingredient

The F&B industry has been badly hit by the COVID19 pandemic. Sudden tightening and relaxing of measures due to waves of infections makes operating an F&B business even more unpredictable than before.


Ever since the circuit breaker back in 2020, the F&B sector has evolved through adapting to challenging times in order to survive. This gave birth to the new F&B landscape.


Digital self-ordering solutions are not a trade secret anymore

For many years, government bodies and solution providers have preached the importance of digitalization. While digitalization in the F&B sector did gain in popularity, the growth was slow. COVID19 was the catalyst to show F&B businesses that digitalization is a crucial ingredient for survival in tough times. 


Singapore’s government also advocated for F&B companies to take up digital solutions in order to adapt to the new normal that is likely here to stay. 


The benefits of digitalizing F&B operations and processes are evident in F&B establishments. Those who took up digital solutions like online food ordering and self-ordering solutions like QR ordering systems and self-ordering kiosks saw an increase in the number of online food orders during the circuit breaker which helped them pull through during the suspension of dine-in. 


When dine-in crowds returned in force, these F&B operators were not fazed by the sudden high volume of orders and lack of manpower due to border restrictions as they had already adopted self-ordering solutions like QR ordering and self-ordering kiosks to handle high order volumes efficiently.


This also boosted their profit margins as they are able to reduce spending on manpower which is one of the largest expenses in any F&B business while handling even higher order volumes with better accuracy.


Rise of cloud kitchens

Cloud kitchens or ghost kitchens have also gained traction since COVID19. These kitchens have no shopfront and their customers can only order from them through online platforms. Cloud kitchens are low cost to start up and keep in operation due to lower rental and less manpower needed.


With less overhead, F&B owners who run a cloud kitchen can focus more efforts on marketing to build up a strong following and branding before considering opening up an F&B store with their own shopfront. Cloud kitchens also make it cost-effective for F&B owners to experiment with new dishes as their online food menu can be updated instantly. They are also able to and run multiple brands with different concepts to see what works as they only require one kitchen space.


Building a strong F&B brand online

With tight COVID19 restrictions making moving about inconvenient, more consumers are discovering new F&B brands online.


Apart from adopting digital self ordering solutions, F&B businesses that focused efforts into building a good online presence for their F&B brand website and social media have effectively reduced the impact of unforeseen circumstances such as the closure of dine in.


It is important, now more than ever, to build a resilient F&B business through adopting digital ordering solutions and focusing efforts on increasing your F&B brand awareness online in order to pull through challenging times which we may face in the future.


It is not too late to start now! With government grants to tap on, it is a perfect chance to find out more about digital self ordering solutions and start your digitalization journey.


To find out more about digital ordering solutions, drop iMakan your contact details below and we will be happy to arrange a free demo on our self ordering solutions with you!

By Liang Wei Liaw 09 May, 2024
Takeaway food kiosks in Singapore generally serve the demographics of Singaporeans that are looking for quick, convenient and tasty meal options. Hence, optimizing operations at your takeaway food kiosk is essential for delivering exceptional service and maximizing profitability. With the increasing demand for quick and convenient dining options, implementing strategies to streamline processes and enhance efficiency can set your kiosk apart from the competition. Here are seven tips to help you optimize operations at your takeaway food kiosk in Singapore, leveraging self-ordering technologies and online platforms to meet customer demands and drive success. Embrace Self-Ordering Solutions Invest in self-ordering kiosks or QR code ordering systems to empower customers to place their orders independently. By offering self-service options, you can reduce wait times, minimize order errors, and improve overall efficiency at your kiosk. Emphasize user-friendly interfaces and intuitive navigation to ensure a seamless ordering experience for customers. Implement Online Ordering Platforms Extend your reach and cater to digital-savvy customers by implementing online ordering platforms for takeaway and delivery. Utilize mobile apps or web-based ordering systems to enable customers to place orders remotely and schedule pickup times at your kiosk. Provide incentives such as exclusive discounts or loyalty rewards for online orders to encourage adoption and drive sales. Optimize Menu Selection and Layout Streamline your menu selection to focus on popular and high-margin items, reducing complexity and speeding up order processing. Organize your menu layout logically, grouping similar items together and highlighting best-sellers or promotional offerings. Utilize digital menu boards or signage to display menu options clearly and attractively, guiding customers towards their desired selections. Invest in Efficient Kitchen Equipment Equip your takeaway food kiosk with efficient kitchen equipment and tools to expedite food preparation and assembly. Invest in high-quality appliances, such as commercial-grade grills, fryers, and ovens, to ensure consistent quality and timely service. Implement workflow optimizations and station layouts to minimize bottlenecks and optimize throughput during peak hours. Streamline Order Fulfillment Processes Develop streamlined order fulfillment processes to ensure orders are prepared and delivered promptly. Implement order tracking systems or digital ticketing solutions to monitor order status in real-time and prioritize tasks accordingly. Train your staff to work efficiently and communicate effectively to minimize wait times and maintain customer satisfaction. Prioritize Hygiene and Safety Measures Uphold stringent hygiene and safety protocols to ensure a clean and safe environment for both customers and staff. Implement regular cleaning and sanitation routines for all surfaces, equipment, and utensils to minimize the risk of contamination. Provide hand sanitizer stations and encourage proper hand hygiene practices among your team members. Monitor Performance and Seek Feedback Continuously monitor key performance indicators (KPIs) such as order processing times, customer satisfaction scores, and sales metrics to identify areas for improvement. Solicit feedback from customers through surveys, comment cards, or online reviews to gain insights into their experience and preferences. Use this feedback to iterate on your operations and enhance the overall customer experience at your takeaway food kiosk. By implementing these seven tips, you can optimize operations at your takeaway food kiosk in Singapore, delivering fast, convenient, and high-quality service to your customers. By embracing self-ordering technologies, leveraging online platforms, and prioritizing efficiency and hygiene, you can position your kiosk for success in the competitive F&B landscape. iMakan Apart from looking to value add F&B owners in Singapore through information sharing articles, iMakan also provides self ordering solutions such as self ordering kiosks, qr ordering, and online ordering solutions for F&B businesses. If you are looking for such self ordering solutions, WhatsApp us or click here to drop us an enquiry.
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