In Singapore’s fast-paced F&B industry, reaching your customers with the right message at the right time can be the difference between a packed house and a slow day. For years, email marketing has been the go-to method for loyalty engagement—but today, WhatsApp is emerging as a powerful contender. So which channel delivers better results for F&B businesses? Let’s break it down. Why More F&B Brands Are Choosing WhatsApp 1. Significantly Higher Open Rates WhatsApp messages boast open rates of over 90%, while email struggles to break 25–30%. This means more eyes on your promotions, event invites, or new product launches. 2. Real-Time Engagement Whether you’re pushing a lunch promo or a last-minute reservation slot, WhatsApp delivers instant visibility. Customers receive and act on messages within minutes, making it perfect for time-sensitive offers. 3. Mobile-First and Personal Almost every Singaporean checks WhatsApp multiple times a day. Messages arrive directly on the home screen—no inbox clutter or spam folders to worry about. The format also feels more personal, increasing engagement. 4. Great for Vouchers & Loyalty Promotions Sending eVouchers, birthday rewards, or exclusive member discounts via WhatsApp makes redemption easy. Customers just click and go—no need to dig through emails or apps. When Email Still Shines 1. Long-Form Content & Storytelling Emails are perfect for more detailed updates like a new seasonal menu, chef’s notes, or an outlet anniversary event. You have more space to build a narrative and showcase visuals. 2. Automation and Segmentation Email tools allow automated drip campaigns, customer lifecycle journeys, and membership renewals—ideal for maintaining long-term engagement. 3. Official Communications Invoices, reservation confirmations, newsletters, and account updates are still best suited for email, where they feel more formal and can be archived. Best Practice: Use Both, Together Forward-thinking F&B brands in Singapore don’t choose one over the other—they use both channels strategically. Use WhatsApp to push flash deals, eVouchers, and member reminders. Use Email to tell your brand story, build loyalty, and deliver richer content. Connect both through a unified CRM-POS platform like MEGAPOS to sync data, automate engagement, and track performance. Final Thoughts If you're only using email to engage your customers, you're leaving money on the table. WhatsApp provides the speed and reach modern diners expect, while email helps nurture deeper, longer-term relationships. The smartest F&B operators are combining both—powered by integrated POS and CRM tools that make outreach effortless and effective.  Interested in trying to engage with your members through WhatsApp messaging campaigns, click here !

With all the hype about QR ordering, food delivery apps, and self-ordering kiosks, you might wonder— “Do I even still need a POS system for my café or restaurant?” Short answer? Yes. Absolutely. Even with all the fancy tech popping up, your POS system is still the beating heart of your F&B operations in Singapore. Here’s why. POS Systems Have Grown Up Gone are the days when POS just meant a cash register that printed receipts. Today’s POS is: Touchscreen, sleek, and fast Cloud-based (yes, you can check sales from your phone) Integrated with QR ordering and food delivery platforms Capable of syncing loyalty programmes, CRM, and even kitchen printers  But What About QR Ordering and Delivery Apps? Great question. And yes, those tools are super useful, especially post-COVID. But they work better when they’re connected to your POS system. Think of it like this: Your POS is the central brain QR orders? Sent through the POS Grab or Foodpanda orders? Tracked and tallied in POS Payment? Handled by POS—cash, PayNow, NETS, e-wallet, you name it Why Singapore F&B Owners Still Choose POS in 2025 ✅ Everything in one place – orders, payments, and reports ✅ Live dashboards – check your shop’s sales from your phone ✅ Cut down on mistakes – no more handwritten orders or missed items ✅ Easy for staff to learn – training new hires is faster ✅ Membership and CRM – turn first-time customers into loyal regulars ✅ Inventory tracking – say goodbye to “Oops, we ran out of chicken wings again…” From Hawker Stalls to High-End Restaurants Whether you’re selling bubble tea at a kiosk or running an omakase spot in the CBD, a good POS system scales with you. Many brands in Singapore use cloud-based POS with self-ordering kiosks and QR so they can operate smoother and faster—especially during peak hours. Final Thoughts If you're planning to reduce manpower , increase efficiency , or grow your F&B brand , your POS should be doing more than just taking orders. It should support your entire ecosystem—from sales and staff to customers and kitchen operations. Need help choosing the right POS system for your F&B business? We’ve helped hawkers, bakeries, cafes, and restaurants across Singapore modernise with hybrid POS + QR solutions. Click here to contact us and find out more.